Playson Reveals Content Partnership with EGT Digital
Playson, a leading brand in the iGaming industry, has joined forces with EGT Digital in a content partnership. Together, they aim to expand their presence in both existing and emerging markets. Through this collaboration, Playson seeks to integrate their exciting games into EGT Digital’s platform and reach a wider audience of players.
Some of the thrilling titles that will be added to EGT Digital’s portfolio include Solar Temple and Viking Fortune: Hold and Win. Players can also look forward to popular choices like Timeless Fruit and Sevens & Fruits: 6 Reels.
To ensure the success of this partnership, Playson will benefit from EGT Digital’s engagement tools, which will help showcase their games. With numerous features at their disposal, both companies stand to gain.
On the other hand, EGT is known for its generous jackpots and bonus spins, as well as an advanced tournament platform that allows players to interact with casino products. The company has a proven track record when it comes to boosting player engagement.
The Expertise of EGT Digital is Key
One of the main reasons why Playson chose to partner with EGT is due to the aggregator’s strong presence in multiple European markets. Based in Bulgaria, EGT has established itself in key iGaming territories such as Romania, Serbia, Germany, Italy, and most recently, Latin America.
With Latin America slowly embracing iGaming, the potential of this region is set to explode in the near future. This gives early adopters like Playson a chance to capitalize on the market. With EGT’s partnerships in these markets, Playson can expand their reach even further.
Aggregators play a crucial role in promoting specific game studios. According to Blanka Homor, Sales Director at Playson, “EGT’s new platform presents exciting opportunities for us to expand our commercial reach.”
Playson has made it a priority to enter new markets and increase their presence. Meanwhile, Alexander Botov, CEO of EGT Digital, believes that his company has partnered with some of the most dynamic players in the iGaming sector.
Delivering Value for B2B and B2C
EGT offers both B2B and B2C solutions that cater to both players and businesses alike. With one of the largest collections of aggregated games available on the market, EGT adds value for consumers. For businesses struggling with player engagement strategies, EGT provides tailored tools that improve overall engagement.
In today’s saturated casino market with thousands of options, standing out can be challenging. That’s why industry leaders like Playson seek partnerships with aggregators and engagement experts like EGT.
Botov praised Playson’s impressive range of products. Having their games available on EGT’s platform allows the company to offer a more attractive product to potential partners. This partnership is just one of many that EGT has secured.